The brief

Rolling Rolls wanted to refresh their content with a new set of images of their cinnamon rolls. We started with a meeting to understand the idea behind the brand and what the photos needed to communicate, and planned the shoot from there.

What I did

From that conversation I built two looks: a bright, soft set on marble with cinnamon, berries and linen, and a single dark hero frame on black, held in hand, made to stop the scroll.

Gear

Nikon Zf full frame with a 90mm macro lens for texture and detail, a Godox TT600 flash shaped with reflectors, and props styled on set.

Delivered

A refreshed library of food images: styled table scenes, overhead flat lays, close-up detail and a standout hero shot.